The House is old and for centuries have provided big cats as steeds for the wealthy of Crownhome. They own large swathes of land on the southern savannah - the plains are home to the cats and the House's giant wind farms.
They don't just supply big cats as steeds to the wealthy, they also provide all the other services that have sprung up around them from training to grooming, from big cat food to selling elegant battle armour for these creatures.
There level of expertise in the cat world is unrivalled. This position has led to what others perceive as a certain sense of superiority in the House - they are often regarded as snobbish and arrogant.
To enhance their standing and prestige they have begun competing with House Parco for the best artworks from the cultural powerhouse that is the Principality of Barthena. They are said to have ambitions to open a rival art gallery. To distinguish themselves from their rivals they have begun collecting statues and sculptures. This embrace of culture is said to be heartily encouraged by the King Reton Carnhold.