The web/Matrix is a thriving secondary world made of electrons and data flows. its not necessarily controlled as much as partitioned. Every person and company with power must be connected to it to do business but depending on their wealth and tech savvy they have digital bastions. Castles made of firewalls and mazes to keep the trolls and the insurgents out of their domains. The entity with the most control and highest access is "The Google". It spreads the data sphere in more and more layers to blanket the world in gossamer strands of code and more tightly interweave the spider silk strands of seamless digital access. Their unspoken motto is "when the world sucks on the teat of information we have them by the motherboard"