Nuka-Cola entered the beverage market in 2044, with the invention of the soft drink by John-Caleb Bradberton after two years of experimentation. Though strictly unhealthy (containing 120% of the recommended daily allowance of sugar), it took the United States market by storm and within a year it could be purchased nationwide. Its popularity rapidly increased and within several years it was the most popular beverage across the globe.[1][2]
The unique taste of Nuka-Cola is the result of a combination of seventeen fruit essences, balanced to enhance the classic cola flavor.[3][4] The balance is precarious and minute adjustments can affect it severely. Such was the case when the freshly launched Nuka-Cola was reformulated in response to the Great Passion Fruit Famine of 2044 and consumers noticed the change in flavor.[5]
Nuka-Cola contains excessive amounts of caffeine and 120% of the recommended daily value of sugar, making it decisively unhealthy for extended consumption.[6] To counter the negative image, it was marketed as being fortified with vitamins, minerals and "health tonics."[7] Intensive consumption can cause Nuka-Cola addiction, which can lead to splitting headaches if Nuka-Cola isn't consumed on a regular basis.[8] There is a Nuka-Cola plant in the Washington, D.C Area.
The unique taste of Nuka-Cola is the result of a combination of seventeen fruit essences, balanced to enhance the classic cola flavor.[3][9] The balance is precarious and minute adjustments can affect it severely. Such was the case when the freshly launched Nuka-Cola was reformulated in response to the Great Passion Fruit Famine of 2044 and consumers noticed the change in flavor.[5]
Nuka-Cola contains excessive amounts of caffeine and 120% of the recommended daily value of sugar, making it decisively unhealthy for extended consumption.[6] To counter the negative image, it was marketed as being fortified with vitamins, minerals and "health tonics."[10] Intensive consumption can cause Nuka-Cola addiction, which can lead to splitting headaches if Nuka-Cola isn't consumed on a regular basis.[11] Nuka-Cola was the most popular flavored soft drink in the United States before the Great War. After the War, Nuka-Cola is still one of the most popular soft drinks of the post-nuclear world, as large quantities of it were preserved in a fairly pristine state, although it tends to be warm, irradiated and flat. The classic Nuka-Cola taste is the result of combining seventeen different fruit essences with the classic cola tastes, enhancing, but not overwhelming it.[3][12] By 2077, Nuka-Cola bottles take on a newer look akin to a rocket ship and advertising also follows suit with the reuse of the space-themed mascot: Nuka-Girl.