"Pepsi – The People's Cola."


Pepsi is more than just a rival to Coca-Cola—it's a symbol of ambition, always chasing the top spot but never quite reaching it. While the drink itself is nearly indistinguishable from its competitor, PepsiCo has made up for it through bold marketing, aggressive expansion, and unexpected political manoeuvresIn a world divided by ideology, Pepsi has managed to do the impossible—penetrate the Iron Curtain. Thanks to a historic deal with Khrushchev, Pepsi is the only American cola legally sold in The Union of Soviet Socialist Republics, making it the drink of choice for Soviet party officials looking for a taste of the West without the guilt. This geopolitical victory has only made the brand more iconic, with some calling it "the Capitalist Cola the Communists love". In Oceanyka, Pepsi competes fiercely with bigger brands such as Afri-Cola, Coca-Cola and Baikal, carving out a niche among those who see themselves as rebels, modernists, or just people who root for the underdog.