The Master Merchant is a shrewd and cunning leader, and is known for his ability to outmaneuver his rivals and to maximize the profits of the city's trade and commerce. This helps him to effectively represent the interests of the city's merchants and traders, and to ensure that they get rich from the city's wealth. However, he can also be greedy and selfish, and has a tendency to prioritize his own profits over the needs of the city and its people. He also has a tendency to be manipulative and deceitful, which can make it difficult for others to trust him.