Lada's Love Day is a festival, celebrating summer, love and peace.
Celebrated deity: Лада // Lada
Celebrations include dancing, singing, open markets and food stalls (often with free food) to inspire kindness and love.
Night after Lada's Love Day is the night of long festivities, when people celebrate love. Festival is occuring on the first friday of June, and can drag on the next few days (weekends - saturday and sunday).