Juckao loves excess and more. He cares more for mortals than heavenly entities because mortals love excess just as much as him and they're so fun to tempt. He sometimes feels compelled to do more than maintain domain but expand and shape them. When he does appear to mortals its of that you want the most.
Following:
This god stays more in academic spheres. He isn't worshipped but is widely known.
Followers will pool resources but they don't have much more than the strength of their arms.
The church exists more on a conceptual level than anything else. The god awaits followers to come.