Beckham presents Gatorade BECkham (Bose-Einstein Condensate Gatorade in a partnership with David Beckham) - The Drink, is a form of Gatorade so dense that it can supply a purchaser for their entire life.
Bekham presents Gatorade BECkham (Bose-Einstein Condensate Gatorade in a partnership with David Beckham) - The Drink is presented by David Beckham, the person.
Soon after release, a secondhand economy of BEC Gatorade was astroturfed by the Gatorade Company to reduce the initial consumer fear of commitment to a lifetime purchase.