Mikey Moose is the most successful cartoon character creation of The Bart Gisneg Company. He also serves as a mascot of the company, as well as the friendly messenger of Swanstone Holdings's commands to its citizens.
"Pick up that can! Hyuk hyuk!"TM
Because of this, "Mikey" is a pejorative often applied to citizens of Swanstone, akin to "Charlie" in the Vietnam war.