Fobee is a corporation that pioneered biometric scanners specifically designed to measure the reaction to shocking stimuli. Their research found that this was the single best way of getting an irrepressible and unique biometric signature - a user cannot control how their eyes dilate when they see real footage of a chainsaw decapitation. Soon after their very successful IPO, it became ubiquitous in dumb asshole society to complete a Fobee to access almost any device. This traumatized the entire population in a way that they had no other choice but to pretend was normal. And everyone lived happily ever after.