When one thinks "American tobacco", they think Lucky Strike. Before, during and after WW2, this brand was the subject of one of the most complex and successful media campaigns, setting it firmly in place in the American tobacco market. Thanks to close government ties with the Allies during the Oceanykan Civil War, Lucky Strike was introduced as a "premium" brand of cigarettes for the Oceanykan soldier. This perception has not eroded over time, especially as few companies dare import foreign products into Oceanyka, and the ones that do ask for large markup.