Rinaldo learned the story of The White Lady shortly after his arrival in Easthaven and he became obsessed with it. He began doing tarot readings, and trying to reach out to "the other side", even writing songs about the story and the woman. It wasn't long before she began to appear to him in his dreams and he is obsessed with the idea of contacting her in a waking state.
The spirit of the White Lady latched on to him, and refuses to loosen her grasp until he can help her pass on. He will keep this a secret until the players agree to a seance.