When we die, we reincarnate, each time becoming more true to ourselves and our spirit. The wicked get more wicked and the righteous get more righteous as they proceed through more life cycles. Bad things happen to seemingly good people because they might have been bad in past lives and hadn’t sufficiently atoned, or to test them. Believers are made to feel that they must have been bad in a past life and have to do good in this one to make up for it if they want to eventually get to heaven.
Only Conarites can ever get to heaven. If you don’t believe, the advocate will eventually give up on you and send you to hell, so most Conarites want to convert everyone.