Long, one of the finest magical shoppes on the continent, former owner Jaimus McNulty was somehow able to keep the place running long after his contemporaries had given up the ghost. But over time the reputation of the place has faded a bit.
With the death of Jaimus, perhaps the new owners will provide the much needed energy to rejuvenate the place. Otherwise, there are other shops around including Marvelous Marvels' Magical Menagerie where most customers prefer to shop now.