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A warlord who became a powerful Vampire known as "The Devil Strahd". Strahd bargained with ancient dark powers held in the Amber Temple to become a vampire.

Has been Lord of Barovia for 3-4 centuries by right of conquest and rules from Castle Ravenloft.

Wolves, bats and rats are rumoured to be under his sway.

Multiple people (even those that consider him evil) have said he is honourable and always keeps his word.

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Strahd has previously invited adventurers to Castle Ravenloft as his guests; some of them have then shared what they know with the Abbot of Saint Markovia... Strahd takes companions both male and female but he is unwilling to turn them into full vampires (only spawn) and then ge grows bored of them since they don't have the same free will and his interest gradually wanes.

Letter to Durst family...

Durst House

My most pathetic servant,

I am not a messiah sent to you by the Dark Powers of this land. I have not come to lead you on a path to immortality. However many souls you have bled on your hidden altar, however many visitors you have tortured in your dungeon, know that you are not the ones who brought me to this beautiful land. You are but worms writhing in my earth.

You say that you are cursed, your fortunes spent. You abandoned love for madness, took solace in the bosom of another woman, and sired a stillborn son. Cursed by darkness? Of that I have no doubt. Save you from your wretchedness? I think not. I much prefer you as you are.

Your dread lord and master,

Strahd von Zarovich

Vistani

Back when he was mortal, Strahd von Zarovich was the leader of a defeated army and on the run. The Vistani took him in and protected him.

When he rebuilt his army and conquered Barovia he was beholden to the Vistani and promised they could come and go as they pleased - Lord Strahd von Zarovich is honourable and always keeps his word and so they can travel the mists freely.

It seems most Vistani serve or are at least positively inclined towards Strahd von Zarovich but there are some like Madam Ava who are opposed to him.