Founded by its famous owner and CEO Anders Hillstrider. Most of Ego Unlimited's holdings are located in the Universitas district of New Amet where Anders was headmaster during The Reckoning. Quick to take advantage of the huge amount of stranded resistance fighters, devils and a nearly overwhelming stream of Xi'lanian refugees he took charge and began molding them into a functioning society assisted by The Circle of Kiral, eventually the city of New Amet was formed. As headmaster of the Universitas and founder of the city he continued to be hugely influential in its development.